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ITVET is on board to support the oldest man to row the Atlantic solo

May 2023 • 2 min read

ITVET is an official sponsor for Pete Beatty’s forthcoming pursuit of becoming the oldest person to row the 3540 miles of the Atlantic Ocean. He is set to raise £100,000 for men’s physical and mental health.  

Pete, 60 will embark on his challenge from Portugal on December 10th, 2023. His rowing boat refurbishments are complete and fit to tackle his toughest journey yet. He will be taking some time off work, venturing on overnight rows, spending days at a time on the water and mentally preparing himself for the challenge as his voyage draws closer. Upon completion, his boat which will sport his sponsors’ logos, will be sold, with the proceeds being donated to his chosen charities.  

Roofer by trade, Pete Beatty says: “I chose the charities of Prostate Cancer UK and Tough Enough To Care because they truly make a difference and show men that they matter. I know that every penny donated to these charities goes far and they are causes that deserve so much support.” 

When asked how he feels about the amount of solitude he’ll face, Pete described how this doesn’t impact his levels of motivation. He’s previously completed huge challenges such as swimming the Channel twice and walking solo to Africa which was 1700 miles. He’s no stranger to a physically demanding adventure for a good cause. Not only will, he be the oldest person to complete this but also only the third person to row across the finishing line, in Cayenne, French Guinea.  

“I’m following a structured training regime and thinking ahead to the amount of food I’ll be taking with me and planning when I’ll need to introduce rations if I plan to go over 116 days. Naturally, there was some initial trepidation from friends and family but now they’re feeling the excitement with me.”  

CEO of ITVET, Daryl Fuller, said: “When we found out about Pete’s aim, we knew we had to get involved. His motivation and sense of adventure are inspirational, he’s truly making a difference. He is a great member of our local community, and we’re honoured to have the opportunity to support him.” 

ITVET’s sponsorship of the Indian Summer helps Pete get a step closer to his £100,000 target.  

To support Pete, you can donate to his challenge or show interest in being an official sponsor, visit  https://indiansummer2022.co.uk/  

About ITVET Ltd 

ITVET’s IT solutions and support help businesses to run smoothly and securely. The company was founded in 2007 with a strong focus on building a circular economy and philanthropic activities. Its unique business model is designed to benefit businesses, society and the environment while driving sustainable, organic financial growth. 

Headquartered in Bishop’s Stortford with key hubs in London and Manchester, ITVET serves the whole of the UK and beyond. It’s a diversified client base includes blue-chip companies such as Savills, Aviva, Standard Life Investments and The Crown Estate. For further information please visit www.itvet.co.uk. 

For more information contact: 

Marketing team 

E: [email protected] T:01279 464 470 

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