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Recipe for success as Gü becomes latest Party in the Park sponsor

Apr 2022 • 2 min read

, the premium indulgent treat brand becomes the latest sponsor for Stortford Heroes: Party in the Park.

Party in the Park, organised by ITVET, is a free music festival new to Bishop’s Stortford this summer. On Saturday 16th July, 4,000 people will gather at Sworders Field for a day of celebration with an exciting line-up of live acts, food stalls, face painting, and much more.  

The purpose of the festival is to celebrate local heroes who go above and beyond to serve the community. It’s completely community-driven with local businesses and volunteers banding together to put on this amazing event.

Paul Clipson, HR Director at Gü, said: “We’re thrilled to sponsor Party in the Park. After the past couple of years, this is a great opportunity for us to let our hair down and celebrate those who do so much for our community. Party in the Park is such an important day in the Bishop’s Stortford calendar and we’re proud to be a part of it.”

Daryl Fuller, CEO of ITVET, said: “We’re very delighted to welcome onboard Gü as a sponsor. We’re completely overwhelmed by the support from other businesses and members of our community. Together we can make sure Party in the Party is a day to remember for our local heroes.”

Gü is a premium indulgent treat brand, launched in 2003, it is the leading brand in chilled and is sold in key European markets.  The brand is famous for groundbreaking innovation and last year, the team at Bishop’s Stortford launched a new American Bakery-inspired range of treats, including Cookies and Cream, Honeycomb, and Red Velvet. These have been the biggest innovation launch in the UK for years and complement their famous Gu’Zillionaire and Salted Caramel cheesecakes. You can also enjoy plant-based Gü treats.  All the treats are served in an iconic glass ramekin that is reusable and fully recyclable.

For more information about sponsorship opportunities visit: https://www.stortfordheroes.co.uk/get-involved/.


About ITVET Ltd

ITVET’s technology and software solutions help businesses to run smoothly and securely. The company was founded in 2007 with a strong focus on building a circular economy and philanthropic activities. Its unique business model is designed to benefit businesses, society and the environment while driving sustainable, organic financial growth.

Headquartered in Bishop’s Stortford with key hubs in London and Manchester, ITVET serves the whole of the UK. It has a diversified client base including blue-chip companies such as Savills, Aviva, Standard Life Investments and The Crown Estate. For further information please visit www.itvet.co.uk.

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The Marketing Team

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